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BIG DATA and DATA MINING

Busy executives sometimes puzzle about the meaning of "Big Data" and "Data Mining". It's best to understand these words from the perspective of the company. "Big Data" refers to the total data available to the corporation through its internal systems and through publicly available sources. "Data Mining" is the application of mathematical and statistical models to this data in order to achieve valuable insights and predictions. The company that strategically manages Big Data and Data Mining usually wins, and wins big.